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Offering visitors the opportunity to win something from your site is not only a great way of getting them to return but it’s also brilliant for getting them to sign up to your regular newsletter or e-zine. This way you can keep them stimulated with all the latest news from their favourite hobby as well as regularly exposing them to your sales message. (We’ll look at what’s involved in writing your own newsletter later.)

Prizes

Make sure that the prize you’re offering doesn’t stop people from buying your products. For example if your top-selling item is a unique guide book and you offer this as a prize, you may find that a proportion of people who would otherwise have purchased your guide book will postpone this in the hope they’ll win one. The best prizes to offer are those that don’t compete with your own products and services but have some relevance to your visitors.

Benefit

There must be some benefit to you to offering visitors the chance to win something. The most important benefit is to have people sign up to your regular newsletter so that you can keep in touch with them. Therefore make sure that in order to enter your competition they have to sign up to your newsletter.

Regular prizes

Keep your site fresh by offering regular prizes so when visitors do return they can see the content has changed and the site will appear more alive and fresh.

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