Setting Up an Automated Newsletter
The greatest advantage of having an online business is that it never closes. Long after you’ve gone to bed for the night people can be browsing your products and services, and hopefully either requesting more information or buying online. Even though there’s no one actually running your site, your site needs to be able to run on autopilot, which is why you need to use what is known as autoresponders.
Here’s how they work:
Sign up to a site that offers an autoresponder service (see below). As soon as you become a member you can then cut and paste some codes into your site, which will create a visitor sign-up box on your web page.
The code can be customised so you can include your powerful benefit message to hook subscribers into signing up. As soon as visitors sign up you will be sent an email notifying you of this and the visitor will get an automatic email back from the autoresponder, but it will appear as if it’s come from you. Again, you can customise your message to say whatever you want.
If you are offering a newsletter then say something like, `Thanks very much for signing up for our newsletter; the next issue will be delivered to you shortly.’
Your visitor’s email address is then automatically added to your subscription list and next time you write your newsletter you can send it using your autoresponder, which will email it to all those on your subscription lists.
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