Archive for September, 2011
Whatever I’m proposing to sell in my shop must be attractive enough for someone to want to buy from me, must be of a high enough value to make it worthwhile, and must be easy enough for the customer to buy it from me today, now, this minute. Read more
2. Your products must be of a high enough value to make selling them worthwhile. For example, if you’re planning to sell goods that retail for pence or a couple of pounds then you’re going to have sell thousands of them every day before you can even think about paying your rent (let alone making a profit). Read more
So each year at the end of the season lots of the shops close down, stock is cleared away, floors are scrubbed, and up go the `To Let’ signs. And then a few months later the estate agents’ `Let Agreed’ boards go up and the whole process starts again, only this time with another hopeful soul ready to sink all they possess into a venture that has already proved itself a complete failure for countless entrepreneurs before. All very sad, but in my view, entirely avoidable. Read more
I’m going to be brutally honest here – no one is going to buy anything from you (with the exception of sympathetic friends and family) unless what you’re offering is actually attractive enough to buy. Read more
There are two chapters on sales and marketing in this book which will give you lots of ideas and tips on how you as a business person can improve your selling and market your business. However, when it comes to opening a traditional bricks and mortar shop you need to have a very clear, predefined strategy of how you are going to promote your business. Read more
Okay. So you’ve decided to open a shop. Good for you. I love retailing and believe that provided you’re operating in a niche market, tucked away in the shade out of the dazzling lights of the multi-retailers, then you really can build a successful business. Read more
Tips of the day!
Remember, moving out of home into a retail shop can be an enormous turning point in starting and running your own business Read more
