Grab Your Notebook and in excellent large bold letters write down the following:
Whatever I’m proposing to sell in my shop should be appealing adequate for somebody to would like to invest in from me, should be of a high sufficient value to create it worthwhile, and should be uncomplicated sufficient for the client to get it from me right now, now, this minute.
I promise you, should you get the above ideal you might be nicely on the technique to achievement. But should you do not, your failure will probably be guaranteed. So now could be the time to dismiss any glorious notions you’ve got of opening up the subsequent niche `gift shop’, simply because high streets all more than the globe are verified graveyards for this type of retail establishment.
Recall you do not want `browsers’ you desire buyers, and you also want them in such enough and normal quantities that they acquire one thing of a sufficiently high value to create it all worthwhile.
I hope I haven’t laboured this point an excessive amount of, and if I’ve completed I apologise. But I seriously do wish that I had been told the above when I opened our to begin with shop. It definitely would have speeded up the method of going from difficult struggle to profitability and I’d have produced an even higher profit. Sufficient mentioned. Let’s move on!