Posts Tagged ‘ sales ’
While the first three steps in any strategy launch may be logical to you, many of you will be surprised to hear that the marketing doesn’t stop once you make the sale. You’ll need to continue marketing after the sale in order to retain customers and sell them more things later. Read more
Most new marketers don’t realize that a certain amount of post-purchase regret occurs sometime after a customer buys something. Some customers may immediately feel guilty about spending so much money. Read more
If you’ve prepared adequately, the launch of your promotion should go smoothly. In fact, many strategists are so accustomed to preparing and activating campaigns that they’re already working on the next one by the time Launch Day occurs. (This is particularly true if you’ve placed an advertisement in a trade magazine that had a 60-day advance deadline.) Read more
Critical to your first successful campaign will be the e-mail copy, upselling script, online article, trade show promotion, or other message that you’ll be using. Spend time getting these messages right. In addition, you’ll need to prepare your product or service bundle and your sales and ordering mechanisms. While your prelaunch to-do list may look significantly different, here is a list of possible task items to help you get you started: Read more
By this point, you’ve successfully negotiated your deal with the boss. And now it’s time to create the list of task items you’ll perform as you execute your very first strategy. Rest assured that the most difficult work—Going into Business with the Boss—is already behind you. Read more
There are two chapters on sales and marketing in this book which will give you lots of ideas and tips on how you as a business person can improve your selling and market your business. However, when it comes to opening a traditional bricks and mortar shop you need to have a very clear, predefined strategy of how you are going to promote your business. Read more
